Why are we very purposeful about the frame lines we choose to carry?

You may notice that we don’t carry frame lines like Coach and RayBan. We do this on purpose. Why? The simple answer is that these companies are not small town, private practice-friendly. These frame brands are found in big box stores because they are sold to these big box stores for a fraction of the price they sell them to us. Not to mention, these brands are some of the most common knock-offs found online. So, we have chosen frame lines that support small business and have our best interests (and yours) in mind. In an era where it is getting harder for small businesses to survive, we choose to support the businesses that also support us.